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Sr. Social Media & Community Manager

Grey location pin
Toronto, Ontario
Remote Possible

The Role

Our marketing department is rapidly growing and we are looking for a senior social media and community manager to join our team! We are looking for a creative and engaging self-starter who thrives in knowing the newest trends and emerging social platforms. 

This role will help create and build our online presence, creating meaningful content across a variety of different platforms (Instagram, LinkedIn, Reddit, etc.). This role will work closely with the entire marketing and design team to execute our brand identity and voice to set us apart from our competitors.

As an early member of the marketing team you will help build a foundation of processes, social content, engagement flows and overall brand identity online. You will be responsible for driving the overall execution across different platforms and making sure that our brand voice is consistent. You will also have the important duty to analyze engagement metrics and decide whether the social campaigns and strategy is successfully meeting its targets - and if not, where to make improvements.

Your responsibilities

  • Develop and execute the marketing strategy for social media.
  • Plan and detail requirements well in advance and collaborate with necessary cross functional personnel to execute
  • Create a brand persona through Coinchange’s online channels.
  • Utilize the social channels most relevant to the brand on a daily basis.
  • Respond to customer queries through social networks.
  • Create successful social media campaigns that will generate brand awareness and consideration
  • Find and create partnerships with relevant influencers or complementary brands to grow Coinchage’s social following organically.
  • Work together with the marketing department and designers to create compelling content for publication or campaigns.
  • Ability to understand and analyze engagement metrics and adjust the strategy accordingly

This is you

  • 2-3 years of experience in a similar senior marketing role or 4+ years of industry experience.
  • Background in social media, public relations or writing. 
  • Excellent oral and written communication skills
  • Advanced knowledge of social channels relevant to the company’s success
  • Strong ability to connect with the brand’s community and engage in meaningful commentary.
  • Ability to work on tight deadlines
  • Able to thrive in ambiguity 
  • Strong analytical skills
  • Advanced knowledge of social media advertising platforms

About the Company

CoinChange is a digital asset management company that merges services of traditional finance with digital currencies and assets in a safe, convenient and profitable way. Our key offering is a proprietary Decentralized Finance (DeFi) platform that enables users to easily invest in financial instruments that earn the clients very high yields while protecting the principle. 

We continue to drive value to clients through Machine Learning and AI-based Algorithms to optimize returns, as well as Automated Hedging against market volatility. Additionally, we offer a proprietary digital asset brokerage platform that offers users to easily, quickly and securely trade and hold digital assets at very low rates. Lastly, we protect our clients with best-in-class security protocols, security partners, and we ensure each client’s assets are always safe.

As an early mover in the space, we spent two years developing, designing and solving difficult problems before bringing our proprietary asset management platform to market.

Our global team can be found across Canada, France, Belarus, Russia, Poland and more countries to come as we actively scale our team. Our remote and diverse team values diversity of thought and diversity of experiences. We support each other and want everyone to succeed in their role and in building a great place to work.

As a scaling start-up, we are ambitious, hard-working and we are extremely proud of our platform and products. 

Our platform is now live, onboarding users and earning returns!


Easily Apply on LinkedIn